FUEL GRAPHICS CO.
Founded in 2013 by Randy Horejsi in New Ulm, MN, Fuel Graphics Co. began as a hobby in a spare bedroom at home that quickly grew into a thriving business. Starting with motorsports graphics inspired by Randy’s racing roots, the business grew from long nights and weekends and early mornings to a full-time operation in 2016, thanks to the support of family and friends and his wife, Jessica. By 2017, Fuel Graphics Co. had outgrown its home setup, moving into its first location and later expanding to a team of four talented individuals.
In 2021, the business rebranded from Horejsi Graphics to Fuel Graphics Co., a name reflecting its growth and long-term vision. Today, we combine years of experience, creativity, and dedication to deliver high-quality graphics and branding solutions, helping our clients stand out and succeed.
WHAT'S IN OUR NAME?
FOREFRONT
Always doing our best to stay on the forefront of technology and trends
UNIQUENESS
Always doing our best to make each project unique
EXCELLENCE
Perfection isn't achievable, but excellence can always be worked towards
LEGACY
Making sure to make a positive impact in everything we do so we leave a long lasting positive legacy
OUR CORE VALUES
At Fuel Graphics Co., our core values serve as the foundation for everything we do. They guide how we work, how we collaborate, and how we serve our customers. These values help ensure consistency, integrity, and purpose in every project—keeping us focused on what matters most as we grow and evolve.
HONESTY
Acting with transparency and authenticity, building trust through truthfulness.
INTEGRITY
Upholding strong moral principles, consistently doing the right thing, being accountable for your actions.
HUMILITY
Recognizing our strengths and weaknesses, staying open to growth and learning.
SELFLESSNESS
Putting others first, acting with empathy, contributing to the greater good without expecting anything in return.
IMPROVEMENT
Embracing growth, striving for excellence, constantly seeking ways to enhance and innovate.
POSITIVITY
Cultivating an optimistic mindset and inspiring others through a hopeful, constructive attitude.
HONESTY
Acting with transparency and authenticity, building trust through truthfulness.
INTEGRITY
Upholding strong moral principles, consistently doing the right thing, being accountable for your actions.
HUMILITY
Recognizing our strengths and weaknesses, staying open to growth and learning.
SELFLESSNESS
Putting others first, acting with empathy, contributing to the greater good without expecting anything in return.
IMPROVEMENT
Embracing growth, striving for excellence, constantly seeking ways to enhance and innovate.
POSITIVITY
Cultivating an optimistic mindset and inspiring others through a hopeful, constructive attitude.
MISSION STATEMENT: SIMPLY PUT - TO MAKE A DIFFERENCE.
OUR FOCUS
We’re always looking for ways to grow, and make sure we maintain our reputation for building solid, long-lasting relationships with the people we work with. At Fuel Graphics Co., we treat your project like it’s our own, because we know it matters to you just as much as it matters to us. Your satisfaction is our top priority, and we’re proud to be part of your success.
- Quality – Every project gets our full attention and dedication, ensuring it’s done right.
- Relationships – We value long-term connections built on trust and mutual respect.
- Reliability – We meet deadlines and deliver on promises, because your time matters.
- Continuous Improvement – Always looking for ways to improve our work and service.
- Authenticity – Staying true to our values and being honest about who we are.
MEET THE TEAM
MARY JO KRUEGER
Office Manager
Mary Jo is the Office Manager at Fuel Graphics Co., where she has been a vital part of the team since July 2024. She keeps daily operations organized and running smoothly—whether managing office tasks, assisting with production, or handling packing and shipping for customer orders from the company’s eBay and Etsy shops.
Outside of work, Mary Jo enjoys spending quality time with her husband and their two children. Her family loves camping and taking road trips in their camper, especially when exploring national parks—Glacier National Park being a favorite. When at home, she enjoys reading, creating book folding art, and simply relaxing with her family.
RANDY HOREJSI
Owner
Randy is the owner of Fuel Graphics Co., a business he founded from scratch in 2009 after earning a one-year technical diploma in printing. What began as a childhood passion for building models and creating things for fun has grown into a full-scale graphics company. With no formal business background, Randy built Fuel Graphics Co. through hands-on learning, persistence, and a deep commitment to quality. Over the years, he’s come to enjoy the challenges of running a business and takes pride in providing meaningful work and livelihoods for others.
Outside of work, Randy enjoys tackling DIY projects at home and spending time with his wife and kids. Winters are filled with hockey for his son and figure skating for his daughter, while summers are spent at the racetrack and supporting whatever activities his family takes on next.
ELLY APITZ
Installation
Elly is the Graphics Installer at Fuel Graphics Co. and has been part of the team since 2022. In the shop, she handles everything from vehicle wraps and paint protection film (PPF) to banner creation and sign production. Outside the shop, she coaches at Just For Kix, helping dancers build rhythm, skill, and confidence.
When not installing graphics or coaching, she enjoys spending time with her cat, Dale, and spending weekends at the racetrack with friends and family.
DAN SOWERS
Design/Production
Dan has been with Fuel Graphics since 2018, serving as the Graphic Designer and managing the company’s eBay store. He enjoys combining creativity with strategy—whether he’s designing visuals or ensuring smooth operations for online sales.
Outside of work, Dan stays active by playing volleyball, running, and tackling house renovation projects. He’s a dedicated Minnesota sports fan and, above all, loves spending quality time with his wife and their three awesome kids.